Welcome to steverushin.com. Though the site is both new and improved, I hesitate to call it “New and Improved” without offering as evidence some magical ingredient that has been added. Certs has “Retsyn,” Folgers has its “Flavor Crystals,” Budweiser is “Beechwood-aged,” Coors Light is “frost-brewed” and Miller Genuine Draft is “cold-filtered,” much as the world’s dry-cleaning was once the beneficiary of “One Hour Martinizing.” None of these incantations apply to this site, nor is there a prize in every package, but if you check back periodically, you’ll find new posts from time to time. “Stay tuned,” as they used to say before some of these commercials aired. “We’ll be right back.”